By K Vaitheeswaran Comments READ LATER Sometime back we decided to return the rice delivered to us from a leading online grocery store because of poor quality. Over the next week, a person turned up daily insisting that he wanted to pick up cashews (something we had never ordered from this site). A fashion store could not offer the shoe size we needed, which was fine.
We were amused to receive an email a day later, offering us a different shoe size with a discount thrown in. A dishwasher was delivered by a shopping site with the promise of company installation and warranty. The actual installation happened after several weeks of frustrating follow-up because the dishwasher service team was clear that installation had to be done by the online shopping site and online orders were not under warranty.
All of the above issues were eventually rectified, but the process was a pain. Process issues are commonplace in companies where the people are unable to work efficiently with the systems or manage information flows properly. Women entrepreneurs and the fear of failure Venture capital: On the trail of buying power What’s experience got to do with starting up? Unfortunately customers pay the price and consequently the company also suffers.
Start-ups suffer the most from such issues because they ignore processes in their early years. The founders and the first few employees are busy building products and selling to potential customers. So far so good.
Where entrepreneurs lose the pl.
