Before he transformed into a leading fashion consultant for men, Eugene Tong cut his teeth at New York–based men's magazines like FHM, Cargo, and Details, where he was the style director. As a globe-trotting editor, Tong—who has a penchant for big black overcoats, white tees, and sneakers—was an early evangelist for contemporary, dressed-down street style. Aside from appearing on the moodboards of many a guy who appreciates the power of a tuned-in, understated aesthetic, he has styled multiple shows and campaigns for brands like Public School, John Elliott, and Dyne.
And his influence shows no sign of slowing. Since 2022, he's been the VP of visuals at Kith, responsible for all manner of creative output for the pioneering retailer. We caught him in between a couple of his many appointments to chat about opting out of trends, grail watches, and why he loves Japanese designers so much.
Esquire: Going sockless with a suit? Eugene Tong: Definite no. Sneakers with a suit? Definitely a yes. Earrings? Yes, but not for me.
@jamesmacari Coat by Auralee. Jacket and T-shirt by Kith. Trousers by Sasquatchfabrix.
Sneakers by Adidas. Hat by Rocky's Matcha. Sunglasses by Oliver Peoples.
What's your one go-to style rule? Don't let the clothes wear you; you should wear the clothes. What's an under-the-radar brand you're loving right now? All my under-the-radars are now very..
. Nick Sullivan.
