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isn't known to be a festival where fans flex their fits. The Big Gig is more casual. However, there is one style that you can see all throughout the festival grounds - Dad Fashion.

I'm talking about white chunky New Balances, high socks, cargo shorts, and Hawaiian shirts. Some fans wear that exact outfit while others wear a slight variation. Maybe they have Nike Air Monarchs, Merrells, or some other type of sandal (socks optional).



I've covered the phenomena of dad fashion at Summerfest three times before in , and . After doing this story a few times, I have really begun to understand the appeal. The shoes are comfortable, I can fit all my gear in my cargo shorts, and the shirt just feels good.

Maybe I'll make a few adjustments to my wardrobe in the future. //.

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