Hayden Anhedönia is better known as , but you’d be mistaken for thinking they’re one and the same. The singer, who broke through with her record , has long held a specific vision for her alter ego. Ethel Cain uses fashion to shine a light on Americana in its many forms, from a to a Budweiser tank top.
Now, as Anhedönia looks to the future of the project, she is using clothing to help define the next chapter. “I’m very interested in character studies," she says. "Working on this new project, I wanted to take a step away from the solo narrative that was built around and branch out into some other things.
” While she keeps a tight lid on what’s in store, she does offer a hint: “Each of these characters became a costume, and then each of these costumes became a look for the show.” Fashion—particularly costumes—have been important to the artist for as long as she can remember. Anhedönia was raised Christian in the Florida Bible Belt.
Homeschooled, the only media she consumed were old VHS tapes. “I was watching , " she says. "My favorite Disney movie of all time is , which is the Edwardian period.
All these films [have] that beautiful silhouette of the turn of the 20th century. It always captivated me.” So it should come as no surprise that the films she watched as a child have bled into her sartorial direction for Ethel Cain.
“I still do think that the is the peak, in terms of the female archetype. blends the right amount of sexuality and figure and .
