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From Keir Starmer to Prince George, it seems that everyone – on your feed, in your friend group, on the tube and on TV – is going to the Eras Tour. It’s not just the concert to be at but the concert to be at. So, what you wear to this three-hour emotional rollercoaster of a gig matters more than ever.

“It’s not just the concert to be at but the concert to be at” While, for most concerts, you might wear your comfiest shoes and a breathable T-shirt in preparation for dancing all night, you’d be wrong to prioritise function over form at the Eras Tour. Swifties have turned the gigs into an opportunity, not just for Taylor to flaunt a dizzying array of outfits, but for fans to display their favourite era, song or lyric through their clothing choices (often resulting in outfits with backstories as convoluted as Taylor’s Easter eggs). The iconic friendship bracelet, inspired by the ‘You’re On Your Own Kid’ lyric, is an Eras Tour essential.



The tradition of exchanging bracelets with Swifties you meet on the train, in the crowd and the queue for the loo means the real curation of your outfit is hardly complete after choosing your clothes; not only you, but your accessories, will be transformed by the time you leave that arena! The friendship bracelet trend not only provides an opportunity for a pre-concert craft session that will transport you back to breaktime at primary school, but liberates you to indulge in a kitsch, early-2000s aesthetic of glittery beads an.

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