So high are the glamour stakes at that pictures from the French Riviera film festival could be confused with the Met Gala. A merry mix of movie stars, models, moguls and their plus ones, Cannes is the kind of social event that Lady Victoria Hervey attends every year and, well, that’s all you really need to know about the fashion. The famously antiquated dress code keeps stylists on their toes.
Despite the highly regulated attitude towards red-carpet wear relaxing in recent years – thank you naked dress trend! – a pair of flat shoes can still result in a major media outcry. See: Kristen Stewart kicking off her Louboutins at the 2018 premiere of and Jennifer Lawrence’s flip-flop moment last year, when she claimed she had “no idea” about the “barefoot controversy” that followed. (For K-Stew’s part, : “if you’re not asking guys to wear heels and a dress, you can’t ask me either.
”) Once a Hollywood dresser has deciphered the perfect modern-meets-Old Hollywood formula that will win their client enough paparazzi snaps to make a splash without looking too try hard, there are brand ambassadorships and sponsorships at play. Should a star, like Alexa Chung who attended with her Boucheron family, be hosted by a brand, they will be expected to wear it for every single occasion along the Croisette. A happy harmony if you like diamonds, as this is where the big league jewellers come to play.
The French houses and their beauty arms, such as Dior which takes a suite .
