What is Tenniscore? Inside the new fashion trend inspired by Tennis and taking Wimbledon by storm Thanks to influencers, Wimbledon has seen retail sales sky rocket this year Alongside the classics, the Club is offering more fashionable lifestyle pieces 'Tenniscore' has been popularised by actress Zendaya in the film Challengers By Inderdeep Bains, Deputy Chief Reporter Published: 23:03 BST, 11 July 2024 | Updated: 23:26 BST, 11 July 2024 e-mail View comments The players' strict all-white dress code is a Wimbledon convention which is as compulsively maintained as its pristine grass courts. But off-court the historic Championships has taken a step away from tradition and is cashing in on 'tenniscore' - a new fashion trend based on the sport. With the help of glamourous influencers promoting the trendy semi-formal new range on social media, Wimbledon has seen retail sales sky rocket this year with a double digit growth.
The club has had 15 per cent growth in sales on site in retail this year compared to last year. 'The retail is absolutely flying,' marketing and commercial director at the All England Club, Usama Al-Qassab said yesterday. Everything's gonna be all white: Off-court the historic Championships has taken a step away from tradition and is cashing in on 'tenniscore' - a new fashion trend based on the sport Love all: With the help of glamourous influencers promoting the trendy semi-formal new range on social media, Wimbledon has seen retail sales sky rocket this year Th.
