In an exclusive interaction with Express Computer, Rishikesh Singh, Head IT, Grasim Industries, Aditya Birla Group, sheds light on the organisation’s recent digital initiatives and the impact of AI on their operations. Singh discusses the implementation of chatbots and SAP S4 HANA, alongside their proactive approach to data management and security, emphasising the group’s focus on technological advancements while prioritising data privacy. The interaction also explores their predictions for the future of fashion retail and manufacturing, as well as the perceived impact of AI on the workforce.
Could you discuss any recent digital initiatives you have implemented? We operate across manufacturing, retail, and e-commerce channels. Recently, we’ve made significant strides in enhancing our retail and e-commerce operations, particularly through the implementation of chatbots on our websites and WhatsApp platforms. This move has leveraged AI to streamline customer interactions and drive sales, capitalising on the widespread use of WhatsApp among consumers.
With just a few clicks, customers can now easily place orders directly through our digital channels. Now, let’s talk about the backbone of our operations – our ERP system. We’ve transitioned to SAP S4 HANA, the latest version, and have fully integrated its modules to maximise efficiency.
These systems are hosted on the cloud, ensuring scalability and accessibility. Additionally, we’re augmenting our ERP setup with AI .
