In today's media landscape, public relations and communications agencies must do more than send a press release or write a social media post. With rapidly evolving technology and modes of communication, a successful agency must become a jack-of-all-trades—providing an array of services across several sectors and specializations. , in partnership with data intelligence platform Statista, recently ranked 150 of .
The final ranking included companies with a rating of four, four-and-a-half or five stars based on several factors. Agencies were evaluated based on a survey of PR agency employees and owners, as well as people who work in the PR, communications or marketing department of a U.S.
-based company. One of the top-rated companies on the list is Weber Shandwick, a marketing communications firm and part of the global Interpublic Group (IPG) that formed in 2001 after the merger of three PR companies—the Weber Group, Shandwick International and Bozell Sawyer Miller Group (BSMG). Susan Howe is the president of The Weber Shandwick Collective (TWSC), a strategic communications and consulting network that is comprised of specialist creative, marketing, communications and consulting firms, including Weber Shandwick.
She told that the communications industry is a "much broader field" than in the past. She said the agency's role is to counsel clients, impact culture and add value to society. "Our strongly held position is that businesses must contribute value to earn value—if you.
