In recent years sportswear has become so much more than the clothes you wear to stay active, it has become a huge part of mainstream culture and fashion and a staple in wardrobes all over the world. That’s not to say it’s never used for its original purpose anymore, especially in sports like running, in the last year there have been record numbers of runners in the London marathon. Vinny Clark, CEO of Levy Merchandising, a new arm of sports and entertainment experience giants Levy UK & Ireland , has launched a new sportswear brand, Sudu .
Clark has taken the time to discuss six key things that they believe make a business and its brand stand out when bringing something brand new to the market. The sportswear market is competitive, so you have to be prepared to bring something new to the space. The team at Sudu has done this with insoles that propel your running and purpose-built collections based on ‘run, train, play and rest’ to meet both the classic training aspect and the lifestyle component that comes with sportswear.
A consumer should feel seen and thought about in your products, if they can imagine themselves wearing the clothes, or represented by the brand then you’re already halfway there. Sudu is managing this by creating a brand for athletes at all levels. Also, supporting a charity that supports your vision is a way of doubling down on that commitment to creating a strong customer base.
In this case, they are working with a UK-based charity Sported , whic.
