CUSTOMERS at Walmart can get their hands on a transformed clothing brand at low prices. The retail giant announced last week that it had completely transformed its No Boundaries fashion line. Clothing sold under the No Boundaries label from Walmart will now be targeted at a predominantly Generation Z-based audience, per a press release .
No Boundaries is worth at least $2 billion and will now bring "a modern, relevant, and youthful assortment with new fabrication, shapes and styles" to young adults. The company also made a thoughtful move to hire style experts and designers to the team to create the fresh New Boundaries look. It will even bring the line to Roblox, a popular gaming platform.
"This is the first time Walmart has dedicated fashion designers to the No Boundaries brand and reflects a major shift in how the retailer is thinking about building and reintroducing a cohesive brand that speaks directly to the Gen Z customer," the release noted. The brand added that it recognized Gen Z customers value self-expression and want the pieces to be affordable so they can mix and match however they like. "That individuality is core to the No Boundaries DNA: style rooted in casual trend and weekend wear with of-the-moment, youth essentials designed to make their own," read the release.
Jen Jackson Brown, senior vice president of Walmart U.S. fashion brands, echoed a similar sentiment about looking forward to who Walmart's future customers will be with the No Boundaries line — G.
