BENTONVILLE, Ark.--(BUSINESS WIRE)--Jun 24, 2024-- From zesty drinks to fiery red manicures and BookTok’s latest list of “spicy books”, heat and spice are having a moment right now and Walmart is here for it. The retailer is launching a “Spicy Summer” campaign to ignite excitement and become a go-to destination for summer’s hottest books and looks.
And, Walmart is rolling out a special, limited-edition “Spicy Books” Hot Sauce Set so customers can create their own Spicy Summer moment at home. This press release features multimedia. View the full release here: https://www.
businesswire.com/news/home/20240623588933/en/ Heat up your summer with Walmart's spicy books and looks. (Photo: Business Wire) What are “Spicy Books”? BookTok is a rapidly growing community on TikTok with more than 250 billion views from a passionate group of readers discussing their favorite books.
Spicy books, commonly of the romantasy genre, have emerged as some of the most beloved on this platform. The community has even developed a “spice scale” to rate the spiciness of their favorite reads. How is Walmart Celebrating “Spicy Summer”? Walmart is bringing the worlds of spice and summer reading together with a campaign that merges the sizzling heat trend with the vibrant BookTok world.
Here’s what’s heating up: “Customers are at the center of everything we do at Walmart, and we look to places where they are spending their time to create genuine moments of connections with th.
