Wags ain't what they used to be! How footballers wives are becoming businesswoman and media stars in their own right - instead of being known for partying and shopping By Katie Hind Published: 00:43 BST, 15 June 2024 | Updated: 02:35 BST, 15 June 2024 e-mail 54 shares 4 View comments From self-starting entrepreneurs to fiendishly canny, fortune-making influencers, is this new breed of glamorous Wag the savviest we've ever seen? Back in the days of Baden-Baden, at the 2006 World Cup, the image conjured up by the word Wag was of a woman teetering around on Jimmy Choos with her footballer boyfriend's Amex card in hand. But the Wags heading to Germany for the Euros are a far shrewder bunch, and include a multimillionaire in her own right, plus an A-lister catwalk model. So, here is the all-new Wag-ipedia of 2024.
.. THE LOVE ISLAND STAR Dani Dyer , 27, girlfriend of Jarrod Bowen With her own £5.
8 million fortune, cheery cockney Dani certainly doesn't have to rely on her footballer boyfriend's money. Dani, the daughter of EastEnders star Danny Dyer , has come a long way from her days as a barmaid in Loughton. Thanks to a star turn on the 2018 series of Love Island, which she won, and the brand deals in its wake, the mother of three — of son Santiago, three, and one-year-old twin girls Summer and Star — has had huge success.
With her own £5.8 million fortune, cheery cockney Dani certainly doesn't have to rely on her footballer boyfriend's money (pictured: Dani with Jarrod Bowe.
