I n any conversation about beauty standards today, it won’t take long for someone to mention the Kardashians . Love them or hate them, few can deny that the famous family are pop-culture behemoths , with their various ventures shaping and defining the way millions of people across the world live their lives, including the way they look. If it isn’t about their bodies, which have changed significantly in recent years, it’s about their faces.
Or it’s about the clothes they’re wearing (or designing), and the makeup they’re applying (or creating). The point is that, as a result of the sheer influence these women have on society, they have also become a scapegoat for everything that’s wrong with that society. The Kardashians have been blamed for a rise in the use of the weight-loss drug Ozempic , for example, and they have also been accused of setting unrealistic beauty standards thanks to the litany of cosmetic procedures they’re suspected to have had over the years.
The sister who has borne the brunt of this most viscerally is the youngest – Kylie Jenner . A reminder of this came by way of the latest episode of The Kardashians , in which the mother of two confides in her sister Kendall about the impact internet trolling over her appearance has had on her . “I guess it does affect me,” she said.
“And then I’ll see some comments, and some people will be like, ‘This is really mean,’ and defend me. ‘Why are we talking about her looks? It’s 2024.’ .
