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Wednesday, May 22, 2024 In celebration of National Travel & Tourism Week, Visit Milwaukee is thrilled to unveil an exciting lineup of promotions and activities showcasing the city’s unique tourism offerings. These initiatives aim to highlight the importance of tourism to Milwaukee’s economic vitality and remind the community of its essential role. “This week is an opportunity for all of us to remember the power of tourism and the benefits it provides for our community, while also thanking our partners, who give visitors endless reasons to choose Milwaukee” says Visit Milwaukee President & CEO Peggy Williams-Smith.

“That includes everyone from our restaurant partners, who are stars of our cookbook and are garnering national acclaim for our community, to our sports partners who draw millions of visitors to Milwaukee every year.” Riding a wave of increased awareness and marquee events, driven by leisure and convention business, the Greater Milwaukee area achieved an all-time tourism record in 2022 with a $6.018 billion economic impact, according to the Wisconsin Department of Tourism.



Direct visitor spending in Milwaukee County alone grew by 23% year-over-year, contributing $2.192 billion to the local economy. New data about visitor spending will be released in June and celebrated at Visit Milwaukee’s annual meeting on June 18 at the Baird Center.

Tuesday, May 21 To celebrate Milwaukee’s world-class culinary scene and the popularity of Bravo’s “Top Chef,” V.

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