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(credit: Virgin Hotels) the 17th property for the wider Virgin Hotels Collection and eighth Virgin Hotels location across the world. Set to open August 1, 2024, the hotel's opening comes after recent announcements of a new property in Kenya and following the successful launches of Virgin Hotels Edinburgh and Virgin Hotels New York in 2023. Virgin Hotels, the luxury lifestyle hospitality brand by Sir Richard Branson's Virgin Group, brings its smart-disruption ethos and philosophy to one of London's most vibrant neighborhoods, known for its tech, fashion, culture and creative arts scene.

(credit: Virgin Hotels) "We're all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we've had our sights set on London," said Sir Richard Branson, Founder of the Virgin Group. "A place that so many of our customers either call home, or name as one of their.



.. Jarone Ashkenazi , Jill Weinlein , Fran Endicott Miller.

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