For many Swansea visitors and residents, stopping off at a particular local store on the way to the Gower is an absolute must. Just off the busy South Gower Road, Shepherds has been serving up sweet treats for 128 years, having been established by the Shepherds family in 1896 and only changing ownership twice since then. The store prides itself in its selection of local produce, gifts and convenience items - but its main attraction is without a doubt the famous ice cream counter which boasts a selection of delicious flavours.
READ MORE: Jet2 and easyJet warn holidaymakers 'check your emails' amid emergency Back in the 1970s, the ice cream was made on-site, but regulatory changes led to suppliers stepping in. Now, Marshfield Farm ice cream graces the counter, but it remains as popular as ever. Schoolchildren on trips often form long queues, all eager for a taste of the bubble gum flavour.
Vanilla, salted caramel, and honeycomb are the top sellers during the week, but weekends see a nod to tradition. Older customers travel from as far as Cardiff for a scoop of the famous rum and raisin flavour, reports Wales Online . The current owners, Carla Humphreys and her partner Luke Borrelli, took over the business in 2019 when they saw it was up for sale.
The couple, who had previously worked as a solicitor and at Castell Howell respectively, found themselves embarking on an entirely new career path when they decided to relocate. Despite being out of their comfort zone initially, they q.
