( MENAFN - EIN Presswire) Vietnam Skin Care Products industry trends Supermarket/hypermarket sales channel is likely to reach $493.5 million by 2027 in the Vietnam skin care products market. WILMINGTON, DELAWARE, UNITED STATES, May 27, 2024 /EINPresswire / -- The Vietnam skin care products market size was valued at $854.
3 million in 2019, and is projected to reach $1,922.4 million by 2027, registering a CAGR of 11.7% from 2021 to 2027.
Request The Sample PDF of This Report @ Foreign brands such as L'Oreal, Estée Lauder, Unilever, and Colgate-Palmolive garner a significant share of the skin care products market, as domestic firms remain weak in terms of innovation, packaging, marketing, and promotion. Thus, many cosmetics brands from South Korea and Japan are focusing on strengthening their foothold in Vietnam. Vietnam's young, tech-savvy population is keen to try new products, which further contributes toward the expansion of concept stores.
Thus, to optimize conversion rates, fashion retailers consider the omnichannel model-an approach that provides an integrated shopping experience to customers-to extend their online and offline transactions. With rapid increase in the middle-class population in Southeast Asia, Vietnam has been experiencing notable growth in its retail sector. This Vietnam skin care products market trend is anticipated to continue in near the future, owing to presence of relatively young population demographics.
Low income consumers are witnessing increas.
