In March 2024, Victoria Beckham walked the length of the . The Spice Girls star , which meant she needed to rely on a pair of crutches during the momentous week in Paris. Ever a style icon, VB opted for a pair of sleek black crutches, courtesy of UK brand , created by Amelia Peckham.
"For Victoria Beckham to choose our crutches was a pivotal moment," Amelia told HELLO!. "Not just because she is a style icon but because she found us off her own back. When you are married to one of the world's best athletes, with the world's best medical teams behind you, it's a phenomenal endorsement for her to choose our brand!" Cool Crutches has seen a surge in interest since VB rocked them on the catwalk, with a 70 per cent increase in sales.
"The business has been busy!" says Amelia. "It’s been wonderful and we are so grateful to Victoria for choosing our crutches. Our mission has always been to help as many people as possible by giving them a choice when it comes to crutches and walking sticks.
"Everyone deserves to feel confident on their feet regardless of injury or disability and this has shone a spotlight onto us as a business, as well as changed the perception of mobility aids in general. It's started conversations, it's broken down stigmas and it's given us a hugely lucky break (mind the pun)." Cool Crutches was borne out of adversity, after Amelia had a quad biking accident in 2005, which resulted in her being told she would never walk unaided again.
During her recovery, Amelia r.
