MAP Active Philippines has officially opened the Teva store in the country on the back of the growing hiking community. “Teva is an outdoor sandal brand from the United States, and it’s been around for 40 years. Today, we are welcoming it to the Philippines with its first-ever store here at the Gateway Mall 2 [in Cubao, Quezon City],” MAP Active Marketing Manager Bea Madrid told the BusinessMirror on the sidelines of their opening ceremony last Thursday.
Map Active is a subsidiary of PT MAP Indonesia, a leading lifestyle retailer in Southeast Asia with more than 2,300 retail stores and a diversified portfolio that includes sports, fashion, department stores, kids, food and beverage, and lifestyle products. Some of its iconic brands include Starbucks, Zara, Apple, Marks & Spencer, SOGO, SEIBU, Oshkosh B’Gosh, and Reebok, among others. Apart from retailing, MAP also distributes sports, kids and lifestyle brands.
In the Philippines, Teva is being carried by other stores. In fact, earlier this year, MAP Active introduced the brand to Planet Sports and Planet Sports Asia. “So maybe it looks a little familiar, especially for the OG hikers here in the Philippines.
But this is the first time that it has its own store in Gateway Mall. We also have a new store that’s already open at Greenhills Mall [in San Juan],” she said. While the local market’s reception of the brand is positive, MAP Active still aims to build it up “slowly but surely” with a couple of stand alo.
