Uniqlo has rolled out new Singapore-exclusive colours for its Airism oversized T-shirts. SINGAPORE – Fashion retailer Uniqlo appears to be embracing its role as the default dresser of the Singaporean male, and has rolled out a palette of Singapore-exclusive colours for its lightweight Airism tops that it is branding the “SG uniform”. The three new Singapore-exclusive colours for its oversized half-sleeve shirts – orange, red and dark green – were made available in stores and online from June 10.
The signage above them declared: “The SG uniform”. This is not the first time that Uniqlo has done a Singapore-focused release. In March, it partnered the National Library Board to launch exclusive T-shirt designs inspired by Singaporean literature.
With 31 stores across the island, Singapore is the market with the highest density of Uniqlo stores per capita outside of Japan, surpassing other markets such as Hong Kong and Taiwan. There is around one Uniqlo store for every 180,000 people in Singapore, compared with one for every 155,000 people in Japan, and one for every 220,000 people in Hong Kong. Uniqlo’s popularity, particularly among young Singaporean men, has sparked a wave of online memes and commentary about “The SG uniform”.
TikTok videos mocking the ubiquity of Uniqlo here have amassed hundreds of thousands of views. One viral video by user Sherrgoh, captioned “SG boys shopping for their uniform in new colours”, has garnered more than 1.6 million views.
