Skitmakers in Africa have become pivotal figures in the highly diversified entertainment industry, skilfully blending humour and social commentary to captivate audiences across the continent and beyond. These creative individuals harness the power of digital platforms to craft short, relatable, and often hilarious snippets that reflect the everyday lives and idiosyncrasies of African society significantly contributing to the fast-growing creative economy. The rise of skit-making in Africa underscores the depth of the continent’s digital revolution.
With over 526 million internet users in 2021, Africa has seen a surge in content creators harnessing social media’s vast reach. Platforms like YouTube, Instagram, and TikTok serve as stages for skit makers to showcase their talent, in some cases resulting in viral fame and even fortune. Skit-making also adds substantially to the bottom line of Africa’s creative sector.
Projected to reach US$12 billion by 2025 in East, West and Southern Africa lone, the sector is increasingly driven by online video content. Skit makers stimulate job creation, with many establishing production companies that employ writers, directors, and technical staff. Culturally, skits serve as a medium for storytelling, preserving African languages and dialects.
They incorporate local slang and expressions and their authentic nature resonates deeply with viewers. Collaborations with traditional media outlets further extends skitmakers’ reach. Beyond ente.
