Key Takeaways We are constantly bombarded with short-lived trends , from the Met Gala and Fashion Week to TikTok dances, skincare secrets, memecoin metas and everything in between. In an age of rampant virality, a monoculture can form, even when everything feels decentralized. We all follow at least a few trends on a weekly, if not monthly, basis, and for a business, these trends can lead to big profits temporarily.
Consider how Starbucks is now offering boba tea in an attempt to draw Gen Z consumers or how every company from Adobe to Taco Bell is going " AI first ." Chasing these trends gave both brands a temporary boost in their stock prices, but it's not yet clear what the long-term impacts will be. Meanwhile, a vintage Hermes bag or Gibson guitar is just as timeless today as when they were originally released over a century ago.
My agency regularly attends events like Comic Con and Consensus to stay ahead of the zeitgeist and determine which of today's trends may become timeless. Here's what you should know about navigating trends. Related: 5 Trends Shaping the Next Generation of Digital Marketing Pros and cons of trend jumping Virality is important for creators and brands alike, as it's a cost-effective way to increase brand visibility and awareness.
Consider last year's Big Red Boot trend from MSCHF . In early 2023, every Instagram model wanted a pair of these oversized $350 boots to look like a video game character in their pictures. The attention boosted the company's.
