Tourists flocking to Japan are coming to experience Japanese culture instead of shopping, boosting new businesses in the tourism industry. Published on By It has been just over a year since the government reclassified as a disease. Now, with the added boost of a , Japan's tourist spots are seeing a surge of inbound .
. However, the once iconic era of tourist shopping sprees is now a thing of the past. Instead, there is a rising trend of visitors to Japan seeking genuine experiences of Japanese , , and .
Post-COVID tourism is witnessing a shift in demand from mere commodities to immersive experiences. Exciting and popular programs are now emerging to meet this new demand. In , Tokyo, tourists can enjoy the , exploring the district's cute shops with a guide in Lolita fashion.
A couple from Bingham in the UK dressed in Lolita attire they bought online, embracing the city's vibrant youth culture. There is also the /MUSASHI workshop. It offers an opportunity to try Japanese taiko drums.
Eight participants from the United States and Germany recently joined a Japan tour organized by the travel company . Dressed in traditional Japanese coats, these visitors thoroughly enjoyed their first experience playing taiko drums. Tourists can also experience samurai the Tenshinryu Headquarters Dojo in Machida, a part of greater Tokyo.
Over 100 foreign visitors come monthly seeking the thrill of sword drawing and the martial art of . Participants change into training attire, learn how to handle .
