Yes, we’re calling it “ ThreadsDeck ” now. At least that’s the tag many are using to describe the new user interface for Instagram’s X competitor, Threads , which recalls the column-based format of Twitter’s old app TweetDeck (now X Pro ). Two weeks after first testing the functionality that allows Threads users to pin columns to the home screen of its desktop web app, Instagram head Adam Mosseri announced on Thursday that this alternative view was starting to roll out globally — just in time for everyone to discuss the hottest political news of the year: the Trump verdict.
The new user interface option positions Threads as a more serious X rival for those in search of real-time news and information, as it notably allows users to work around Meta’s ill-thought-out decision to distance itself from political discussions across Instagram’s platforms . In February, the company announced that both Instagram and Threads would no longer “ proactively ” recommend political content — an odd choice for a would-be Twitter/X competitor in an election year. It’s not hard to understand why the company came to this decision.
Meta has been repeatedly dragged into the political fray, particularly in the U.S. where it’s been accused by Republicans of censoring free speech and by Democrats of being too soft on misinformation and disinformation .
With its entry into the real-time social networking space and its positioning of Threads as an alternative public forum to .
