It's nearly time to swing open the doors to the eagerly awaited return of Pure London x JATC! Taking place from 14th-16th July at the iconic Olympia Events, this fashion collaboration promises to showcase some of the most exciting collections from established brands and emerging talent. Gloria Sandrucci, Pure London x JATC Event Director, is excited about the lineup, highlighting her top picks. She said, "This season's event is set to be our most vibrant yet, highlighting the innovation and creativity that defines the fashion industry today.
We're thrilled to present a diverse array of collections that will inspire and captivate our audience, and here are my top picks to look out for." Dedicated to sustainability, UK-based Komodo has been passionate about the planet and fashion, creating eco-friendly collections since 1988. Their bold block colors and vibrant prints combine with easy-to-wear designs in organic cotton, linen, and groundbreaking eco-fabrics.
Bringing the latest trends in women's footwear, Spanish brand Alpe has over 35 years of experience in creating innovative designs. Combining shoemaking tradition with the latest technology, they focus on comfort and trend, using high-quality materials and..
. Michael Gibson.
