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Meta CEO Mark Zuckerberg has upped his style game dramatically since the pandemic. The billionaire has ditched his array of gray t-shirts for shearling brown jackets and gold chains. But Zuckerberg's transformation may have been part of a plan to appear more relatable.

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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Mark Zuckerberg has certainly stunned the world with his transformation from a hoodie-loving nerd to a chain-wearing tech bro . However, the extreme makeover may have less to do with Zuckerberg's evolving taste in fashion than with a concerted plan to make the billionaire more relatable to people his age.

In January 2020, the Meta CEO exchanged a series of emails with his colleagues and then-board member Peter Thiel on how they could better sell Facebook to millennials. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.

Have an account? Log in . But what's more interesting was the personal brand that Zuckerberg hoped to cultivate as part of Meta's plan to woo millennials, as outlined in .

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