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In their first international pop-up, Idyllic Summers is bringing Filipino craftsmanship and heritage to the Japanese fashion capital In a landmark move, Filipino fashion brand Idyllic Summers is making waves in the international fashion scene with its debut pop-up in the trendsetting Shibuya district of Tokyo, Japan. From May 24 to 28, the ethical resort wear labe l will be showcasing a special capsule collection at the Esmeralda Serviced Department , presenting a unique fusion of Japanese aesthetics and Filipino artisanal traditions to a global audience. Founder Steffi Cua expressed her excitement about this opportunity, stating, “As a brand based in the Philippines, we share the same dreams as many of our contemporaries do, which is entering new markets and territories.

For us, it’s about being able to reach a new, like-minded audience to share our stories with, with the underlying goal of communicating our personal take on the identity of the Philippines.” Joining Idyllic Summers at the pop-up are fellow Philippine-based designers, including Bagasao Studios, jewelry by J. Makitalo , Kelvin Morales , and Proudrace in a curated lineup organized by fashion consultant Tetta Ortiz-Matera of LIT Fashion Consultancy.



READ MORE: The lazy sunbather’s guide to looking fresh A tribute to Philippine heritage in slow fashion Much of Idyllic Summers’s creations reflect an understanding of Philippine handiwork and heritage, with Indigenous textiles like piña and hablon, the h.

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