Famous women have lugged their personals around in for decades – most recently and , who have added charms to theirs in honour of Jane Birkin (the inspiration behind the bag), with beaded bracelets and tags attached to the handles. Mary-Kate and Ashley Olsen are two such Birkin devotees, and have been known to carry well-aged styles (scuffed, crinkled and warped) over the years. But the sisters are behind another capacious tote doing the rounds of the fashion circuit right now: The Row’s Margaux bag.
Now a signature of the luxury brand, which was founded in 2006, retailers often struggle to keep the bag in stock, while its starry fanbase continues to grow: Kendall Jenner, Zoë Kravitz, Rosé, Elle Fanning, Rosie Huntington-Whiteley and Jennifer Lawrence, to name but a few. The Margaux has been reinterpreted in various colourways and fabrications since it was first introduced, becoming a permanent fixture in the label’s accessories arsenal. At the time of writing, it is available in several sizes (10, 12, 15 and 17 inches, and a longer EW style), made from suede, buttery leather and a canvas-leather combination, in multiple colourways (among them: black, mocha, cuir, cognac, muschio, marine, orange and ivory) on , which they relaunched last year.
Limited styles also feature across the 270 department stores that stock The Row and at their very-own flagships; blending in perfectly with the curated art and furniture that define their brick-and-mortar spaces in London, Los.
