The rise of merch-core: As Swifties like Tom Cruise hop on bracelet swapping trend, experts reveal why clothing branded on your favourite stars is cool again (and how to wear it without correctly!) UK fashion expert Rochelle White told FEMAIL the right way to wear merch READ MORE: Taylor Swift's $Billion merch machine is mobilised: Singer releases a range of products along with vinyl of her new album The Tortured Poets Department By Maria Chiorando For Mailonline Published: 22:54, 24 June 2024 | Updated: 22:54, 24 June 2024 e-mail View comments With 90s and noughties fashion making a major fashion comeback, it was alway only a matter of time until slogan tees came back with bang. After all, who can forget the popularity of shirts boasting cultural icons of the early 2000s - with music fans making it clear whether they were team Britney or Christina by wearing tops emblazoned with their favourite popstrels. Fashion moves in cycles, and very often, what's de riguer one year, is a fashion faux pas a single season later.
For many years, a relatively new breed of celebs - YouTubers - have supplemented their income streams by selling 'merch'. The term, an abbreviated form of the word 'merchandise', can encompass any range of goods - from clothing, to mugs, to notepads and all sorts of other items featuring the star's branding or likeness. Musicians have long supplemented their income by selling posters and t-shirts at their concerts.
Superstar Beyonce wears a Stevie Wonder T-shirt .
