Streaming bundles have been all the rage as of late in the media and entertainment industry. Just take the for ‘s Disney+ and Hulu with (WBD)’s Max as an example. Or the bundle of Peacock, and Apple TV+ .
Or the upcoming sports-focused streaming service from Disney, WBD and Fox Corp., . The hope behind bundles is to offer consumers stickier streaming products that can also provide a price discount.
Andrew Georgiou, president and managing director of WBD U.K. & Ireland and WBD Sports Europe, ’s Media & Telecoms 2024 and Beyond Conference in London last week that streaming bundles better serve consumers while allowing companies to reduce expensive customer churn rates.
“That phenomenon in the U.K. and other markets is a huge cost of business, and reducing that churn, increasing engagement and reducing the cost of win-back is something that we all need,” he said.
talked to Paul Lee, partner, global head of research, technology, media & telecommunications at advisory and consulting firm Deloitte U.K., about the benefits and challenges of streaming bundles and the state of streaming subscriber churn at a time when entertainment giants continue to push towards .
You had this golden period where there was lots of accumulation of subscribers and also of content and ultra-low interest rates, and you had constant growth until about 2021. At that point, you hit a plateau and also had the realization that not everyone can make money in streaming. Also what you had was growing c.
