The American Prospect You’d think that having subscriptions to three online fitness programs would make me the healthiest person in the world. I have: (1) a Zumba subscription, because until recently, I was an instructor at a local gym and I needed choreography to teach; (2) an Essentrics subscription, because it emphasizes dynamic stretching and elongating your muscles, and doesn’t that sound so delightful; and (3) a Les Mills subscription that I got during the COVID-19 pandemic, because I didn’t want to quit body combat. Do I use all these subscriptions regularly? Heck no! Should I give them up? Probably.
Would I like to receive reminders that I subscribe to these online programs, so I can finally decide whether I should lace the sneakers or find the cancel button? Also probably. I’m pretty sure I’m not the only person in North America faced with this dilemma. A from consulting firm McKinsey said businesses offering subscriptions grew by more than 300 percent from 2012 to 2018—and this was before the pandemic forced people to socially isolate and shop for hammers online.
, a business intelligence firm, subscription revenues from media and digital content are expected to increase by another 13.5 percent between 2021 and 2025, with consumer spending for subscriptions globally estimated to grow as high as approximately $1.26 by the end of 2025.
Subscriptions “seem to be models that consumers are really liking. You see retailers moving toward those kinds of models.
