We’re living through an era of peak designer/brand collaborations, and yet the level of excitement around the new Baggu collection with the New York label Collina Strada has reached a fever pitch—which has caught ’s own Hillary Taymour off-guard. “I went to the grocery store in my neighborhood—it’s a grocery store that’s been there for 35 years—and the woman working the check-out was like ‘How do you have the Collina Strada Baggu collab?’” Taymour recalled, incredulously. “The reach has been incredible.
” It’s not the designer’s first time joining forces with the kings of the reusable bags. Back in 2019, she staged her show on a Manhattan street turned farmer’s market, and left a Collina Strada-branded Baggu back on each seat so that attendees could “shop” the stalls after the show had ended. The collection pulls from the brand’s archival prints, including its famous “spiky puppy” from , and the “Sistine tomato” from resort 2020, which was the “first real print” Taymour created with her .
“We spent four to six weeks working on that print, it’s all real photos that Charlie took and then we put them together ourselves,” she said. The prints appear on everything from the classic Baggu shopping bags and zipper pouches, to more unexpected summer-ready styles like a pop-up tent, roll-up picnic blanket, and even towels. But the crown jewel of the collaboration is undoubtedly the most Collina Strada of them all—a bag shaped lik.
