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A new boutique fashion brand has been created in Canberra and launched nationwide, with the aim of helping charities with every garment sold. Subscribe now for unlimited access . $ 0 / (min cost $ 0 ) Login or signup to continue reading Continue with Email Continue with Google Continue with Apple See subscription options kindpeople.

, the latest initiative by online fundraising expert and author Carlos Aguilera, is merging style with philanthropy. Launched under the umbrella of Carlos' digital marketing agency chillibeanmedia, kindpeople. is "not just another fashion label".



It's a brand "with a mission to do good". For every T-shirt sold, $5 will be donated to a selected charity partner. For the first 500 T-shirts sold, kindpeople.

has chosen to support PainAustralia, an organisation dedicated to advocating for the 3.4 million Australians living with chronic pain. Carlos, who is also a board member of Painaustralia, said he had no real idea of what it felt like to live daily with chronic pain until he recently suffered a bout of shingles.

"With kindpeople., we're not just sending out stylish garments, we're sending hope to millions who suffer daily," he said. "We see you, and we stand with you because kindness is always in fashion, and so is helping millions who suffer.

" chillibeanmedia chief executive Carlos Aguilera, left, with team members Cristhian Medina and Ishaan Kapoor in the T-shirts. Picture by Elesa Kurtz PainAustralia chief executive Giulia Jones was excited about.

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