A brilliantly bonkers blend of jewellery sponsors, bespoke ballgown opportunities and beauty ambassadorships, is like the couture fashion Olympics. Categories include biggest diamonds, best model naked dress moment, and commendations for the who, despite the antiquated governing body’s best efforts, wear bare feet, instead of heels on the red carpet. We jest, but the Croisette is a place where there are several stringent rules, but also seemingly no rules at all.
Hollywood’s finest lean into French Riviera chic with maximalist glamour akin to the – or Ascot, as per one staffer perplexed at the amount of hats on display. The fusion of sun, sea, sand and sapphires seems to make for a heady mix of infinite possibilities in the minds of celebrity stylists, who are keen to evoke the past while paying Cannes fashion forward. This year, there have been personal brand overhauls, cute plus ones (hi ) and runway looks we never thought would come to life in the cold light of day.
Cannes, you are fab. Here are the top trends so far. Here come the Hollywoodites Meryl, Margot et al subscribed to fashion’s current school of thought that is not, in fact, floral, but white.
Qualley has memorably played the angelic Chanel ambassador and rarely strayed from a wardrobe of pretty, pristine frocks, save for when she wore a black slip to contrast a romantic ivory chapeau (more on that below). Moreover, the pale and interesting cohort proved that it’s possible to do all-white and not deliv.
