McKinsey & Co. survey indicates that 66% of all respondents and 75% of millennials consider sustainability in their purchases. Customers increasingly prefer brands that align with their values, especially regarding environmental stability.
A survey by The Economist shows that consumers believe brands share responsibility with governments for positive environmental change. Over the past five years, global online searches for sustainable goods have increased by 71%. This trend isn’t just in first-world countries.
Consumer satisfaction in developing and emerging economies is also tied to concerns around climate change, and many want businesses to commit to protecting nature and natural systems. Annually, the world consumes over 2 billion cups of coffee, resulting in millions of tons of coffee grounds waste. These grounds release harmful greenhouse gases during decomposition.
TECNO Pakistan, a leading smartphone brand, has recently launched its CAMON 30 Series design edition in collaboration with LOEWE. This innovative edition features a back panel crafted from recycled coffee grounds, ingeniously repurposed to form the smartphone’s casing. This shows TECNO’s efforts to sustainability and eco-friendliness through thoughtful design, while maintaining the high-quality features demanded by their traditional user base.
The manufacturing process for this coffee grounds back cover is solvent-free, with zero additional water consumption and entirely powered by solar energy. This a.
