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Ola 's Chief Executive Officer (CEO), Bhavish Aggarwal , recently advocated for traditional Indian attire among young tech leaders. In a conversation with ANI , he passionately expressed his fondness for kurtas , a loose collarless shirt or tunic popular in South Asia and globally. Aggarwal emphasized the elegance of traditional wear and its representation of cultural sophistication and a relaxed fashion sense.

He stated, "I feel all Indian CEOs, especially the younger tech ones, should wear a kurta ." 'We can be more comfortable in our skin..



.right?' Aggarwal elaborated on the elegance and comfort of Indian attire, emphasizing, "These days, I normally wear a kurta for public events. I think I'm also trying to communicate a certain image about how Indian CEOs can present themselves.

" "We can be more comfortable in our skin, quite literally, right? And a kurta is a very elegant dress, in my view. So, I feel all Indian CEOs, especially the younger tech ones, should wear a kurta ," said the Ola honcho. Looking up to Indian cultural heritage for inspiration He further noted the impact of personal attire choices by influential figures like former Apple CEO Steve Jobs and NVIDIA President Jensen Huang.

He said, "Over the years, especially in the Bay Area, they have made the attire statement...

He (Jobs) had his turtleneck. And then now you have Jensen Huang..

.He wears a leather jacket at every event." "In India, in our startup ecosystem, we often look up to the West too much.

..I sai.

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