Listen to Story What makes a song go viral on the internet? There's no formula to make a song go viral. It's about this whole package - of music, lyrics, dance, who's performing it and how it's being presented. Like everything else in the creative business, a good video has to click with the audience.
For it to go viral, it has to appeal to all kinds of audience - even those who usually don't consume that kind of content. 'Tauba Tauba', a new song from the Bollywood film 'Bad Newz' has done just the same. It has instantly crawled up the top chartbusters' list and even though it is just all about the glam, with a very sexualised Vicky Kaushal, it's a hit among the audience.
So much so that he has got newfound popularity among the heartland audience, known for never holding back their craze for a scintillating dance number. 'Tauba Tauba' has music by Punjabi singer Karan Aujla, and it is choreographed by Bosco Martis. Interestingly, it does a great deal of glorifying a woman's beauty, referring to Triptii Dimri in the video, but ends up highlighting Vicky as the very definition of 'tall, dark, handsome'.
Vicky's tryst with Punjabi music and his casual dance moves have made many videos go viral on Instagram before, but this time, he seems almost unstoppable. The choreography does justice in utilising the actor's full potential as a dancer in a never-seen-before fashion. While the popularity of 'Tauba Tauba' can be largely attributed to the actor's ever-growing charm, it is also .
