ONE of 2016’s biggest trends is experiencing a revival...
and it’s left fashion fans cringing. While some fashionistas are grateful to rummage through their wardrobes for a chance to take part again, some armchair critics are calling the trend “tacky”. The once-viral Gucci double-G belt s experienced their first revival in 2016 when then-creative director Alessandro Michele weaved them into his debut collection.
And now, a mere eight years later, the GG Marmont belt is back in the spotlight. So much so, The New York Post has declared that the "ugly" accessory as officially back in fashion. The logo belts were considered a status symbol for trendy dressers during their heyday.
But with women’s versions priced at £320 for a thin strap and over £400 for wider leather, they weren’t an accessible style for many. The most popular style was black leather with the gold, interlocked double G. In true fast fashion style, retailers like PrettyLittleThing and Shein were quick to release their renditions for a fraction of the cost.
Dupes of the designer belt featured more obscure G shapes, circles or two half moons interlocked, as to not totally rip-off the original Gucci design. The iconic design appears to be making a resurgence in 2024, with an increasing number of A-listers recently seen sporting it. Bella Hadid was papped wearing one during a New York City outing in May.
Meanwhile, Miley Cyrus wore a skinnier version in the trailer for her upcoming interview on My Next .
