featured-image

At ’s recent jewellery presentation in Paris, she tied cotton friendship bracelets around the wrists of the industry’s great and good. Against the backdrop of the couture shows – where the – it was a sweet moment of simplicity that chimed with the overarching mood for homespun pieces on the bijoux scene. For McCormack’s part, the thoughtful trinkets made for “a cute gift that represents not only the new Tapestry collection – an ode to friendship and the knotted bracelets of the ’70s – but also a nice way to mark relationships with people the brand really cherishes”.

The innocent string charms became folksy bedfellows for the beaded confections snaking up wearers’ arms already, thanks to another tastemaker dominating the accessories scene. Sorry Jessica, Taylor Swift has had major stakes in the friendship bracelet market for some time. Indeed, digital director Kerry McDermott was compelled to purchase a bracelet-making kit (clay beads, 200pcs), despite her craft days ending when she left primary school, to make a colour-pop token of friendship for global network lead and executive editor Giles Hattersley, who bagged the features desk tickets to see Swift on the first London leg of .



Strictly reserved for the frenzied confines of Wembley stadium, McDermott is now “swapping [her] homemade ‘Down Bad’ merch for a pile of Roxanne Assoulin’s playful stretchy bracelets, or one of Kirstie Le Marque’s cute beaded necklaces” this summer. Hattersley’s .

Back to Fashion Page