A recent study, which surveyed 2,000 adults, revealed that 28% have reduced their alcohol intake in the past year, with three in 10 expressing a desire to drink less over the summer months. The reasons for this shift include wanting to save money (42%) and being more 'in the moment' (14%). Interestingly, 25% of participants have replaced alcohol with water in an effort to increase their hydration levels.
The research also discovered that 45% plan to 'double up' on their water intake this summer, with 28% engaging with sobriety and mindful drinking content on social media platforms. Some of the strategies employed by adults to decrease their alcohol consumption include choosing a glass of water over alcohol (30%), opting for low or non-alcoholic beverages (25%), and having a glass of water with or after every alcoholic drink. The study also found that 23% are prioritising hydration this summer in order to make the most of it, with 61% agreeing that you don't need alcohol to have fun.
This research was commissioned by Harrogate Spring Water , which will be present at Royal Ascot this year, to promote mindful drinking among the public. Richard Hall, the managing director for the water brand, commented: "Over the past few years, we've noticed people taking control of their wellbeing, with upping their hydration being one of the key trends. We know that adults of today are becoming more mindful of their drinking habits, with many committed to drinking more water and embracing mind.
