Mumbai: – an innovative vegan leather made from sugarcane, created by PA Footwear P Ltd in partnership with the Institute for Interdisciplinary Science and – is earning kudos and “PETA-Approved Vegan” certification from People for the Ethical Treatment of Animals (PETA) India. Others to adopt the certification include , a 100% vegan brand launched by Amar Nagaram, the former CEO of Flipkart's fashion arm Myntra, and of Aditya Birla Fashion and Retail Ltd – which will mark its vegan items with the “PETA-Approved Vegan” logo. “It brings us immense joy to unveil Vegan Virya, an innovative material comprising over 95% plant-based elements, prominently sugarcane bagasse, complemented by a remarkable 60% agro waste content,” says P A Footwear P Ltd Vice Chair Chinnasami Anbumalar.
“Our mission revolves around the principle of ‘Wealth from Waste', a fundamental tenet guiding us towards our vision.” “We are thrilled to be recognised by PETA [India] for our commitment to cruelty-free and ethical fashion,” states Amar Nagaram, co-founder and CEO of Virgio. “This certification aligns with our core values of ethics, transparency, innovation, and responsibility towards our planet and all its inhabitants.
It is a significant step forward in our mission to create fashion that respects the and its inhabitants.” “We believe in fashion that lasts longer, looks better, and does no harm,” he adds. “Our partnership with PETA [India] strengthens our resolve to.
