England manager Gareth Southgate has announced that he will not be reviving his iconic waistcoat look for Euro 2024, opting instead for a more relaxed wardrobe choice. During the 2018 FIFA World Cup in Russia, Southgate became synonymous with his waistcoat, a fashion statement that captured the nation’s attention as England progressed to the semi-finals. The waistcoat trend during the 2018 World Cup saw a surge in sales, with shops like Marks & Spencer reporting a 35% increase in waistcoat purchases.
Dubbed “the Gareth Southgate effect,” the trend reflected the feel-good atmosphere he brought to the nation during the tournament. While Southgate’s waistcoat gained iconic status, he has chosen to forego its return for Euro 2024. In an interview with GQ, Southgate acknowledged the impact of his fashion choices, emphasizing the importance of creating a relaxed environment, especially when working with young players.
For Euro 2024, Southgate revealed that he will opt for short-sleeved knits instead of a suit and tie, reflecting his desire to maintain a relaxed atmosphere within the team. This decision marks a departure from his previous formal attire and highlights his evolving approach to touchline fashion. During Euro 2020, Southgate adopted a knitted navy blue polka dot tie, which fans affectionately dubbed “the new waistcoat.
” This choice symbolized a departure from the traditional waistcoat while still maintaining a sense of style and identity on the touchline. So.
