In the week following the introduction of the Shorts Tab, CJ OnStyle saw a 229% increase in mobile app traffic compared to the previous week. (Image courtesy of CJ OnStyle) SEOUL, Jul. 10 (Korea Bizwire) – In a bid to capture the attention of younger consumers, South Korea’s home shopping industry is racing to produce short-form content, leveraging artificial intelligence to transform hour-long live broadcasts into bite-sized videos for mobile apps and YouTube.
Leading the charge, Shinsegae Live Shopping announced on July 9 that it would introduce “AI Shorts” in response to the surging popularity of short-form content. The company’s AI system analyzes 20 to 60-minute home shopping broadcasts, extracting the best moments and automatically handling everything from video ratio conversion to background design and subtitle insertion. The result is a concise one-minute video summary of product highlights.
“We’re constantly exploring ways to make shopping more convenient and enjoyable for our customers,” said Kim Sung-joon, executive director of Mobile Digital at Shinsegae Live Shopping. “We aim to create a differentiated broadcasting and mobile shopping environment based on AI technology.” CJ OnStyle, another major player in the industry, had already implemented a similar AI solution on May 30, introducing a “Shorts Tab” at the top of its mobile app.
The AI rapidly edits live broadcasts into 40-second clips as soon as they conclude. It also analyzes customer.
