Whether it’s buying a , , or even their gowns, brides are increasingly taking a more circular approach to wedding fashion. It’s why a growing number are also choosing to rent out their dresses post-wedding, so that it isn’t just worn for one day only before being consigned to the back of their wardrobes. Model and creative director decided to make her civil ceremony dress by Grace Lane and ’s Zoe Jervoise Graham available for rent following her 2022 wedding, alongside her reception dress by Selezza.
“I love the idea of many people being able to wear [the dresses],” she tells . “I get so many enquiries and emails from people wanting to buy the looks; I think renting is the best way to a) offer the opportunity to wear a piece to more than one person, but b) offer a sustainable option that wouldn’t mean we have to reproduce the dress – we can simply rotate the same ones.” In fact, PS Bridal founders Jervoise Graham and Ella-Louise Gaskell decided to launch the rental section of their website in 2023, after Gaskell struggled to find a dress she wanted to rent for her own wedding.
“It just seems crazy to me that you spend so much money, and these dresses are produced to be never worn again,” the stylist says of the idea behind the rental service, while noting that the mindset among brides is quickly shifting. “Some people will come to us, look for the dress they want, realise that we’re still new – so then they’ll say, ‘I will go and buy it, but I.
