More than just a retail store, co-founder of The Green Collective wants to build, grow and scale small sustainable businesses The Green Collective co-founder Mayur Singh wants to give consumers more sustainable options by scaling small brands into thriving businesses. For over a decade, Mr Mayur Singh, 38, made good money as an investment banker, earning a six-figure annual income. But in 2016, he called it quits.
He wanted not just to do well, but to do good. “Since my university days, I was always interested in work that had more social impact,” says Mr Singh, who has an economics degree from St. Stephen's College in Delhi, India.
He also holds a master’s in finance and strategy from the Indian School of Business. Eight years ago, he took on an ambitious new mission: To help consumers embrace sustainable living. “When we look at why people don't switch to sustainable products, one of the biggest challenges is they don't have enough options, whereas people may blame price for it,” says Mr Singh, a permanent resident who moved to Singapore in 2013.
When we look at why people don't switch to sustainable products, one of the biggest challenges is they don't have enough options, whereas people may blame price for it. He explains how sustainable products often come from small enterprises that lack economies of scale. Their high business costs translate into high prices for consumers.
His solution? The Green Collective (TGC) – a 243 sq m retail space in Funan that hous.
