It isn’t Black Friday or Boxing Day just yet, but shoppers in Australia are set to benefit from a windfall of discounts by Oz retailers next month. From consumer electronics to fashion, retailers across the board are expected to follow Amazon’s lead of offering hundreds of thousands of discounted products to coincide with Amazon’s longest-ever Prime Day sale set to be held in July. Amazon Australia’s Prime Day will be held from 16 July at 12.
01am AEST through to 21 July. Other major retailers including Harvey Norman, JB Hi-Fi and The Good Guys will likely follow Amazon’s lead and offer mega discounts of their own during that period in a move that will spark a shopping frenzy. Arno Lenior, Director of Amazon Prime across APAC said, “Aussies are savvier than ever when it comes to spending, with two in three waiting for marquee sales events to make big ticket purchases and we look forward to offering them incredible discounts.
” There are several consumer sentiments in play that are expected to drive retail sales next month. As the cost-of-living crisis remains a growing concern, Australians are planning to buy their Christmas gifts earlier than usual to cut costs. New research commissioned by Amazon Australia show that over 70 per cent of Australians who will be buying Christmas presents this year would purchase them in July itself if substantial discounts were offered.
Also, four in five (84 per cent) of Australians say they wait for items to go on sale before mak.
