Apple’s embarking on a new journey, one that could dramatically transform the way we interact with our iPhones. At WWDC 2024 , the company unveiled its grand plans with Apple Intelligence , which will power many of the new Siri experiences coming to iOS 18 , iPadOS 18 , and macOS Sequoia . One of the more impressive new Siri features shown off that caught my attention is in-app actions.
This effectively puts Siri in control of more of the iPhone apps we love, including third-party ones through the App Intents API that Apple’s rolling out to developers. All of the demos of Siri’s new abilities were nothing short of impressive, but it’s missing one feature that I think exemplifies the true potential of artificial intelligence. I’m referring to how Siri, even with its enhanced Apple Intelligence functionality, lacks the ability to proactively take actions — without requiring my intervention.
I think this is the one feature that could really take Apple’s AI ambitions to the next level. Here’s why. I’ve exhaustively mentioned how I’ve been using AI features on my phones, helping to streamline tasks that would otherwise be time consuming for me to do the old fashion way.
From the Galaxy S24 Ultra’s ability to turn any video into slow motion with the help of generative AI, to Google Assistant taking phone calls for me , AI features in today’s best phones save me a tremendous amount of time — and for that I’m grateful. However, it’s tough for me to belie.
