The time-and labour-intensive process of Kalamkari craft, dating back to the 17 century and with roots in Andhra Pradesh, is used in both and furnishings. Popularising the artform now is Shraddha Kapoor, who was spotted wearing a striking vermillion Kalamkari from Mumbai-based Dhruvi Panchal Label for the trailer launch of the sequel of her comedy horror film, . According to the , Shraddha Kapoor’s drape is a half and half sari that is made using lightweight organza.
The body features lotus prints, while the pallu is Kalamkari that’s further highlighted with intricate work and tassels at the hem. Kalamkari, which literally translates to pen workmanship, is a kind of hand-painted multi-step technique done on a textile. These pieces of art were often displayed as decorative backdrops in temples, narrating the stories of deities.
Kalamkari evolved to include motifs like Tree of Life as well as flora and fauna, as seen on Kapoor’s drape. Her sari is rounded off with a corset-style blouse with pleats on the shoulder. In February 2024, Shilpa Shetty Kundra opted for an emerald Kalamkari sari when she was being bestowed with the Champions of Change 2023 award.
Her Nidhi Tambi Kejriwal drape was accentuated with sequin embroidery and paired with a metallic blouse. During the press tour of her period drama film , Kriti Sanon paired her ivory Sukriti And Aakriti with a Kalamkari shawl by Shaza. “Kriti’s shawl used Kalamkari along with needle embroidery.
It showcases four icon.
