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XI'AN, China , May 29, 2024 /PRNewswire/ -- Shoplazza has been instrumental in aiding Flaxmaker, a women's swimwear brand, in overcoming the challenges of global expansion and achieving significant growth from scratch. With the rapid growth of global cross-border e-commerce, Chinese brands are increasingly pursuing international markets. However, challenges such as technical limitations and lack of comprehensive service support often impede their progress.

Shoplazza, renowned for its superior cross-border e-commerce SaaS services, has effectively supported Flaxmaker, which specializes in design-centric swimsuits, in their global market entry and expansion, thus reinforcing the international presence of Chinese brands. Established in Xi'an in 2021, Flaxmaker has consistently focused on overseas markets, opting to sell via independent websites. Initially, the brand explored various categories but after thorough market research and consideration, chose to specialize in swimwear.



This decision was driven by the significant potential of the swimwear market and Flaxmaker's strategic insight into the niche market for conservative vacation swimwear. Flaxmaker conducted an exhaustive analysis of market demands and consumer preferences in the competitive swimwear sector, particularly among younger consumers. They identified a growing demand for conservative vacation swimwear among consumers over 30, a segment notably underserved by existing brands.

"We quickly seized this market opport.

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